EAST London fashionistas brace yourselves, because the city’s biggest fashion parade is almost here.
The annual East London Fashion Walk (ELFW) recently launched what promises to be a spectacular show filled with the latest fashion trends by East London designers at Hemingways Mall.
My target market is mostly females, the purpose is giving anyone and everyone the red carpet look
“In order for our designers to grow and become successful in their careers, we need such platforms for them to showcase their work,” said Nela.
The ELFW, now in its third year, will be relaunching itself as one of the biggest fashion shows in the country.
It will run as a fully operational fashion week, with a winter and a summer show.
Shows will run over three days from April 27 to 29.
“We are also launching a Designer’s Market that will run for two days, where all designers are allowed to come and sell their clothes,” Nela said .
“This year we will also be launching the show’s new logo,” Nela said.
East London fashion design graduate and owner of SINE NKQ, Sinesipho Nkqwiliso, said her range was inspired by glamour. Its main focus is to give individuals the gorgeous celebrity look or the high fashion end look.
“My target market is mostly females, the purpose is giving anyone and everyone the red carpet look. “For example at the moment I’m targeting Grade 12 students for their matric dance dresses. To me everyone needs to look amazing, even when going to work,” Nkqwiliso said.
“I’m only 24 years old and have a young, fresh passionate mind and my main focus is to give my clients what they want. My slogan is dressing beyond infinity and that’s what SINE NKQ stands for,” said Nkqwiliso.
Another designer, the owner of Isabel Cosa Gugu Khoza, said she was looking forward to a satisfied crowd.
“At the end of the day you want people to buy the clothes when the ramp is taken down and to have a great time meeting my existing and potential clients,” Khoza said.
Tickets are available at Computicket and designers interested in stalls can contact Siyanda on 083-379-6191.