Local organisation, Danonetix implemented an Anti-Alcohol Abuse Campaign (AAAC) across the province that is currently in its third month running, targeting the four universities in the province, Rhodes, Fort Hare, Walter Sisulu and Nelson Mandela University.
Award-winning actor Chumani Pan is the campaign ambassador, with the Eastern Cape Liquor Board acting as the funders.
The campaign hopes to shed light on the dangers and hazardous effects of alcohol abuse on the minds and behavioural patterns of young people.
Pan’s role within the campaign is to assist in making the message resonate with the young people that it is ultimately aiming to support.
“Not only is this is a great initiative, but it also speaks to my own personal aims of uplifting the youth.
“I hope that my involvement further supports this cause as I believe that it is one of extreme importance.”
Eastern Cape Liquor Board official Mgwebi Msiya said there was a serious problem in the province of young people becoming heavily dependant on alcohol.
“It is even sadder when these youths are still students. That is why it is imperative that we do as much as we can to try and assist young people in overcoming this particular challenge,” he said.
Dantonetix director Khanyi Ncana said she felt the campaign was a crucial step in ensuring that the society produce a well-rounded youth.
“Part of our role within the campaign is to arm young academics with critical information that will assist them in making better informed choices the next time they wish to entertain themselves with alcoholic beverages.
“This in turn will assist us in limiting the amount of young people that find their lives forever changed through consequences that have arisen from the abuse of alcohol.
“The campaign is already in full swing and is scheduled to continue for a minimum of three years. It is our collective hope as an entire community that the message carried by this campaign makes the major difference that it seeks to.” Ncana said.