Virtual Slipper Day to help make dreams a reality

The Reach For A Dream Foundation, an organisation dedicated to fulfilling the dreams of children with life-threatening illness, recently achieved a significant milestone after celebrating their 32nd anniversary.

One of the biggest areas affected has been fundraising, something that has been a concern for many other charitable organisations as well (“SPCA needs your help”, GO & Express, June 11). Reach For A Dream’s biggest annual fundraising campaign is their iconic Slipper Day, where community members are allowed to wear slippers to work in return for a donation.

Given the restrictions currently in place due to the continued national lockdown, this would obviously not have worked out as it usually did this year.

However, Reach For A Dream has managed to adapt and will instead be running a Virtual Slipper Week between August 10 and 16, in collaboration with long-standing retail partner Wimpy.

“Now more than ever, we need to support our children and by giving these vulnerable children hope, we can help to make their dreams a reality,” said Wimpy marketing executive Jacques Cronje.

“This is an opportunity for us to show the true spirit of South Africa, of ubuntu, of togetherness.”

Taking part is easy.

Simply make a donation to and share a Slipper Selfie on social media. Every donation of R30 or more earns you a free filter coffee voucher for your nearest Wimpy.

For more information, visit or contact the Reach For A Dream marketing manager Roxanne Manuel at 078-321-4916 and


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