Go People – Carin Basson


This week we chat with The Cheeky Flower owner Carin Basson about her unique business concept.

What products or services do you offer?   

We offer a range of products that I refer to as “homemade cooking essentials” that consist of pastes, compound butter, oils, spice rubs and more. We offer seasonal, corporate and special occasion custom gifting with our product range, on small and large scales.

When and how did your business start?   

I launched The Cheeky Flower in September 2020. I had been working from home and had some extra time on my hands during the pandemic. I started cooking, created my own flavours, and birthed my brand, The Cheeky Flower.

What inspired you to start your business?   

I have always dreamt of having a little business I could call my own. I also love creating and had toyed with a few ideas in a different direction. I was making a dish one day and realised I had run out of an ingredient, so, I decided to whip up something of my own and I just never stop creating.

How did you discover your interest in food?  

I come from a family of great cooks, and I guess I was inspired without even realising it. It has always been there, and, just took the right time and opportunity for me to create what is now known as The Cheeky Flower.

CHEF’S DELIGHT: Carin Basson creates cooking essentials under her brand, The Cheeky Flower. Picture: SUPPLIED

How do you come up with ideas?   

I would find myself waking up at all hours of the night, my mind filled with ideas, I would then get out of bed and jot them all down: designs, products and flavours, how to promote them and so on. Seeing, tasting and experiencing new food also inspires me. I start thinking about how I could duplicate this flavour, but, in jar, tub or bottle for everyone to experience.

What is the most popular thing that your customers love? 

It varies with each customer. Our red and green wet masalas, the butter chicken paste, rosemary garlic, chilli lime, red onion thyme compound butters, coriander garlic paste and herb pesto are among our top sellers.

What sets you apart from other similar businesses?   

My focus is on the experience, from the time my customer receives my product to the time they use it, to eat the food they prepared with it, I try and make it an experience. When you open the products, they all have a unique aroma. Then there are recipe cards that accompany them, with a little message card, and then there’s the actual product, which houses flavours that elevate any dish you make. I always tell my customers, don’t be limited by labels. Just because it says “butter chicken paste” does not mean you’re limited to creating only that dish. They are all so versatile.

What are some challenges you have faced? How did you overcome them?   

There are daily challenges one faces, from shortages of produce, delays by manufacturers, and emotional challenges. It is important to know that these challenges don’t define the path of your success. The only way to approach this, for me, is the 3 Ps: preparation, perseverance and prayer.

Do you have any proud moments that you have had in your business so far?  

The most rewarding thing is seeing my hard work become tangible, something you can see, admire, smell, taste and, of course, cook with. Looking at that final product knowing I created this and that it is now off to someone’s home. Knowing someone purchased it gives me a sense of accomplishment.

What advice do you have for someone who wants to start a similar business? 

My advice would be to just start, anywhere, but just start. Believe in your ability to create; an idea that exists within you, is not there by chance, it was placed there by God. Ask questions and advice from those who have done it before you, and create the things you are not able to purchase.

What are your goals for 2023?   

To launch new products and expand our reach.

Is there anything else you would like our readers to know?   

Our products are available via WhatsApp and all our social media accounts. We also create content on how you can use our products.

How can readers get hold of you?

WhatsApp: 081-385-1312. 

Instagram, TikTok and Facebook: @thecheekyflower  

Email: thecheekyflower@gmail.com 


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