Christmas cheer is in the air as the East London Museum brings back its Festive Forest, inspired by the overwhelming success of last year’s 100 Years, 100 Trees celebration.
The happiness and sense of togetherness it created left a lasting impression on the community, prompting the museum to recreate that magic and offer residents another opportunity to experience something special this holiday season.
Running from December 2 to 24, the display is free to the public and features Christmas trees decorated by generous local sponsors.
The opening celebration took place on Monday.
Guests were welcomed by a live choir, festive refreshments, and then the grand unveiling of the beautifully decorated trees.
Derik Holder of the East London Museum said that from Tuesday onwards, the display will be open Monday to Saturday between 10am and 1pm with coffee and light refreshments available.
Holder said the Festive Forest offers an ideal way for families and friends to kick-start the jolly season.
“This year features more than 50 unique Christmas trees, each lovingly decorated by local charities, businesses, and individuals,” Holder said.
“Every tree tells its own story, showcasing the creativity and heart of the community.
“Local sponsors and partners played a major role in bringing the event to life, providing resources, decorations and hands-on support.
“Their generosity ensures the display remains free and accessible to all, reinforcing the spirit of sharing and community that defines the festive season,” Holder said.
Planning for the event began months in advance and involved extensive coordination with decorators, logistical preparations, and careful design to create a warm and inviting atmosphere.
Holder describes the project as “a true labour of love” from the museum team and its partners.
“This year’s Festive Forest stands out for its variety and inclusivity.
“Each tree reflects different styles and stories.
“The museum has also added a soft-play area outside for children to enjoy while their parents take in the display,” Holder said.
“A cosy coffee corner has been set up for visitors who wish to linger and soak in the festive ambience.”
Sandra Rankin, chief of the East London Caledonian Society, told the Go! their Christmas tree was inspired by Scottish culture.
She said the organisation, established in 1876 and soon to celebrate its 150th anniversary, works to preserve Scottish heritage in the metro and was a proud participant in the museum’s programmes and the forest was no exception.
Rankin said although the society was preparing to mark St Andrew’s Day over the weekend, they had to prioritise decorating their own tree for the forest.
“It is very encouraging to come here and promote our culture. It is gratifying to be part of something bigger like this festival,” said Rankin.
“We have a close relationship with the museum, which has been there for a long time, and it is our pleasure to give back to the community and bring joy to everyone.”
Rankin said she hoped visitors would enjoy the celebration.
“In seeing all this beauty, I hope they will find the time to remember that it’s all about Jesus Christ, and I hope they have a wonderful time.”
