MDANTSANE-BORN fashion designer Phindile Makupula will be showcasing her designs at the East London Fashion Walk (ELFW) next month.
The 7Bob Aggressive Clothing label owner said East London Fashion Walk has done a lot for her label but still needs to be recognised throughout the Eastern Cape.
“I need this platform to make Eastern Cape a fashion-forward province as the talent showcased at ELFW is so raw. When discovered and acknowledged, I want the people to hold on to their seats and say ‘I was never ready for such talent in a small town’. ELFW needs to put the Eastern Cape into the fashion map,” said Makupula.
The Walter Sisulu University fashion design graduate said while she was growing up, she was always passionate about drawing and changing how things are perceived by the naked eye.
Watching the international soapie The Bold and The Beautiful, also paved her way with fashion acts and creativity. She said fashion stole her heart at “hello”.
The fashion enthusiast’s inspiration and creativity derives from her everyday life of thinking out of the box, as well as nature being the best language for her creations.
She believes without the necessities of everyday life, her creativity would grow stale.
7Bob Aggressive Clothing is an authentic brand infused with Western and African culture, merged with different colours, a unisex label suitable for anyone who wants to let change into their lives.
This is not the first time the ever-so-bubbly designer will be showcasing at ELFW and definitely not her last.
She was present with her designs when the event was first introduced in 2015 and has since matured alongside it. This year she hopes her growth and maturity will be evident and portrayed through her clothes.
“I want my talent to be seen by my supporters, clients and potential clients. I want my work to speak for itself before I bow and thank everyone,” Makupula said.
“I’ve watched Eastern Cape designers push their talents to levels unknown and I can’t wait for the day they are recognised.
“Their efforts and hard work will pay off one day. Now the platform is provided and we just need to claim the spotlight,” she said.
East London Fashion Walk will take place from April 27 to 29 and 7Bob Aggressive Clothing will be closing the show.
Tickets for the East London Fashion Week are available at Computicket.