Almost a year since the fatal accident which claimed the life of motorcycle enthusiast Dayalin Padayachey, his family is ensuring his robust personality lives on through the launch of the ‘Super K*k’ (SK) clothing range.
Padayachey, 50, died in August when his bike was in a collision with a car on the N2, causing him to smash into a barrier rail.
And while the fateful day is constantly in the memory of his wife, Maya, daughter Neritika and son Dayaan, the family opted to shift the pain to positivity through the clothing brand launch.
Maya said the SK brand aimed to unite and speak to all South Africans through the in-your-face-approach for which Padayachey is still remembered today.
“Dayalin came up with the idea about two weeks before he passed. Unfortunately he never got to see the product of his innovative thinking but I’m sure he would be happy with the result,” Maya said.
The fun-loving father was renowned for claiming several drag racing titles spanning decades. But his fiery personality is what the family hopes to capture through the SK brand.
“Dayalin was the type of person whose presence could be felt the moment he walked into a room. And that is what the SK brand is about, capturing the attention of people,” Maya said.
“The brand aims to unite all who wear it through identifying themselves by the name and focusing on all that is positive in the country, despite the position it finds itself in.”
Dayaan said: “The process of design, quality control, production and materials used took about six months of hard work. But it was all worth it to deliver a quality product my father would be proud of.
“We will also be adding to the range soon and printing jackets, hoodies, biker buffs and accessories.”
The much-loved drag racer’s memorial service in August at the Boardwalk International Convention Centre attracted more than 1 000 bikers from the around the country.
He spent 25 years building up his own transport company, from one bakkie used to transport furniture to a 22-truck fleet transporting freight containers all over the country.