OK Foods owner raises retail bar

Efstratiou vies for prestigious award

THE OK Franchise Division (OKFD), a division of the Shoprite/Checkers Group, is paying tribute to and rewarding their members who continue to raise the retail bar.

“Excellence is the gap between hard work and success and the OKFD is extremely proud of all their store owners who provide their valued customers with a convenient and professional shopping experience,” Franchise Division marketing manager Tom Voges said.

“It is a continuous challenge for these store owners to exceed their customers’ expectations “This year, the OK Franchise Division is proud to announce Andreas Efstratiou of OK Foods Cambridge as one of the retail stars in the running for the prestigious OK Franchisee of the Year OK FOODS award. In a world full of instant gratification, retail success is largely based on customer trust.

UP FOR AWARD: Proud owners of OK Foods Cambridge, Andreas and Vivia Efstratiou, are up for the OK Franchisee of the Year OK Foods award Picture: SUPPLIED

“That trust also helps build brand loyalty which in return gives impetus to the store’s bottom line,” Voges said.

Over the course of one year, these owners and their stores are evaluated on their ability to keep pushing the envelope on a regular basis to make lasting impressions with customers and ensure they remain loyal and satisfied.

“We evaluate all aspects of a leading retail store including growth, customer service, staff, service departments, displays, administrative excellence and even community involvement.

“Being selected as a nominee is testimony that Andreas Efstratiou has achieved these benchmarks and raised the bar amidst economic turbulence and rife retail competition,” Voges said.

Efstratiou is over the moon with his nomination.

“I am honoured by this nomination. As a team we always do our best to work with humility and respect. Work hard, but work smart. When you have a common goal to run a business you can be proud of, your staff will contribute by developing with this mindset,” he said. “Our staff and customers are welcome to use our open door policy when they want to express any issues or ideas. This encourages communication and in the end, an improvement in the business. In order for our staff to grow, we reassure them that they must have their own responsibilities and make their own decisions when possible,” OK Foods Cambridge owner Efstratiou said.

Winners of the Franchisee of the Year Awards will be announced at the annual OKFD Conference to be held in Saint Petersburg, Russia next month.


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