Partners in alcohol abuse fight

In an effort to curb alcohol abuse, the Association for Alcohol Responsibility and Education ( has partnered with the Eastern Cape Liquor Board (ECLB). The partnership will form part of’s national Community Formalisation Programme that will be rolled out across the Eastern Cape, Mpumalanga, Free State, and Gauteng.

Eastern Cape Liqour Board Chief executive Khanyile Maneli with Chief executive Ingrid Louw and DEDEAT MEC Oscar Mabuyane at the launch of the alcohol harm reduction programme at the East London Golf Course recently Picture: SUPPLIED.

“We, together with the ECLB, want to build a culture of responsible alcohol consumption in South Africa,” said CEO Ingrid Louw.

“This requires a collective effort and to achieve this change, we need the support of the community at large, liquor traders, along with parents and caregivers. Communities will be empowered through learning and engagement, resulting in change within societal interactions and the setting of clear boundaries.”

An important part of’s efforts is ensuring stakeholders have full access to opportunities, information and tools in order to combat alcohol abuse within their communities.

“It gives me great pleasure to join forces with,” said Khanyile Maneli, CEO of the Eastern Cape Liquor Board CEO  Khanyile Maneli.

“This strategic collaboration will enable us to cultivate and espouse a responsible drinking lifestyle in our province and ultimately SA as a whole.”

Another programme is involved in, is Responsible Trade Facilitation (RTF) which they are implementing in partnership with Sekika. The initiative has three main goals: educate communities on the dangers of alcohol abuse, provide training and support to traders to help them better understand liquor laws, and to use the programme’s results to build better relationships with key stakeholders.


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