SPAR Eastern Cape unveiled Zisa, their new mascot for their STOP Plastic campaign, in Port Elizabeth on May 1.
The STOP Plastic campaign was started in April 2018 and aims to encourage consumers to ditch plastic bags in favour of renewable options. It has proven to be a big success with 3 million fewer plastic bags being sold in the last few months of 2018.
SPAR EC sponsorships and events manager Alan Stapleton said that one of the biggest contributors to plastic pollution is the attitude people have towards plastic.
“We want to change mindsets about how we use and re-use plastic. Yes, we have a plastic problem but it is caused by a people problem and we just want to remind people of the role they can play,” Stapleton said.
As reported by the GO! & Express, SPAR EC’s campaign won them the award for consumer engagement in plastic reduction at last year’s SPAR International Conference held in the Netherlands.
“Our mission is to create awareness about the dangers to the environment of plastic pollution. We are doing this because it is the right thing to do. I equate it to playing sport – if you play well, the scoreboard will take care of itself,” said SPAR EC managing director Conrad Issac said.