One of East London’s favourite wellness brands, Ginger Love, is celebrating its five-year anniversary this month.
Founder and owner of Ginger Love, Simone Klaasen, created the business after she was diagnosed with an autoimmune disease.
She then joined forces with her sister-in-law, Virginia Brown, and began experimenting with different ingredients until they found their winning combination.
This winning recipe is so well-guarded only three people know the exact formula.
“We are extremely blessed and grateful for what Ginger Love has done for us personally and the many people who have sent us affirmations of how it has helped them,” said Klaasen.
“These affirmations have been from consumers from all over the country, and from different walks of life.”
With many ginger-based products on the market, Ginger Love, made up of a team of 15 employees, has had the added pressure of ensuring their product stands out from the rest.
“There have been many copies and emulators of our particular product over the years but we are unique because our product promotes good health.
“Our recipe is a closely- guarded secret that has been researched over a number of years and has been tested regularly for nutritional and other benefits,” said Klaasen.
The increase in the costs of production, availability of quality raw materials and the unstable economic climate are some of the challenges Ginger Love has overcome.
However, the quality of the company’s products has not wavered.
“We have had to do our buying from various suppliers throughout the country.
“Sourcing the best local produce at the best possible price remains a challenge due to the worldwide economic crisis.
“However, in doing this it allowed us to keep our prices stable throughout the pandemic and we haven’t had an increase to our outlets or distribution centres in three years. We have remained afloat through sheer determination and the grace of the Almighty,” said Klaasen.
The Ginger Love brand also offers a range of sauces that are sold at retail outlets nationwide.
