East London’s much-loved Shamrock Pies celebrated their 50th birthday this year with the launch of a Cape Town warehouse.
A homegrown brand, Shamrock, is well known and loved for its delicious meat pies, and the Cape Town-based warehouse aims to make the pies available across the Western Cape.
Shamrock Pies co-owner Grazia Linden is ecstatic about the new venture.
“There is a big contingent of Eastern Cape ex-residents that moved to the Western Cape and requested our pies.
“After consideration, we decided to go ahead and open a warehouse.
“We hope that this means increased business for us. So far, the public has responded incredibly well. We now have to convince the retailers to buy from us.”
Shamrock Pies is a family-owned business, run by Linden, her husband, Tony and her son, Roberto Betta. They supply their pies throughout the Eastern Cape, with a depot in Gqeberha.
Many happy Cape Town customers expressed their excitement on Facebook.
Brenda Brits said: “We need you countrywide, best pies I ever had.”
Tanneke Paulick said: “Wow, my son brought me my favourite Shamrock Pies this morning. It was as delicious as I remembered it from my days in East London. Thank you, Shamrock.”
Another user, Xolile Mboni, said: “Whenever I go past the Shamrock Pie factory in East London, I get hungry and go straight to the nearest garage and buy. Best pies you can get in the country.”
Linden has expressed gratitude to Shamrock Pies clients saying that without Buffalo City’s support, this move would not be possible.
“It is never easy to break into a new market, but with the help of all the Eastern Cape residents that are working in or have moved to the Western Cape, and with all the hard work and marketing, I am confident that we will get there.
“Right now, we want to get the Cape Town depot up and running before we move to other provinces, so we have no expansion plans yet,” Linden said.