The McClelland Adult Centre for the Intellectually Impaired is calling on the public to help stitch together hope through a unique and heartfelt fundraising initiative known as “Operation Donkey”.
The project invites community members to knit or crochet small, well-crafted donkeys that will be sold to raise much-needed funds for the centre, which is currently facing serious financial challenges.
Spearheaded by chairperson Bridgette Beetge-Magnus, Operation Donkey was inspired by a simple yet powerful idea – combining creativity with compassion.
At the heart of the initiative are two real-life therapy donkeys, McBean and McDonald, who have become beloved mascots at the centre.
“The principle inspiration behind Operation Donkey was to introduce donkeys into the centre because it is well documented that they have a therapeutic benefit for people with special needs,” Beetge-Magnus said.
“Donkeys possess a unique physiological and psychological makeup that aligns perfectly with the needs of intellectually impaired individuals.”
She explained that the animals provide a calming “mirror effect”, helping residents regulate their emotions by naturally syncing with the donkeys’ slow, steady breathing and gentle demeanour.
“They bring emotional safety. Their predictable, unhurried nature provides a sense of security that sometimes humans cannot,” Beetge-Magnus said.
Beyond emotional support, the donkeys also play a role in physical development.
Activities such as walking, brushing and feeding the animals help improve both gross and fine motor skills, while also fostering responsibility and a sense of purpose among residents.
“There is a saying in animal therapy ‘you can’t rush a donkey’. For our residents, who are often told to hurry up, being around the donkeys is incredibly liberating. It’s one of the few spaces where they can simply be.”
The initiative itself is as symbolic as it is practical.
“Donkeys represent humility, peace and wisdom. At the same time, crocheted toys are something people naturally love, so it was the perfect way to bring the community together while raising funds,” she said.
McBean arrived at the centre in March 2026, with McDonald joining shortly after when it became clear he needed companionship. Both are five-year-old gelded males and have already made a significant impact.
“The residents and staff are completely enamoured. Some residents don’t even want to go home over weekends because they want to stay near the donkeys,” Beetge-Magnus said.
The public response has been overwhelming, with contributions coming from knitting groups, retirement homes, and even supporters from across South Africa and abroad, including England and the United States.
Each handcrafted donkey will be sold with a personalised donation certificate and branded badge, helping to spread awareness of the centre’s work.
The initiative has also drawn support from local creatives and businesses. Renowned muralist Nathan Sanan is set to create a donkey-themed artwork at the centre, while Craig Banks has donated artwork to support fundraising efforts. Meridian Wines is also hosting a wine tasting event to raise additional funds.
For those who want to get involved but lack materials, local craft shop Sew-Cro-Knit in Gonubie has offered discounted supplies, enabling the centre to support volunteer crafters.
Funds raised through Operation Donkey will go towards essential operational needs, equipment, and activity programmes for residents, with hopes of also funding excursions.
Beetge-Magnus said long-term sustainability remains the ultimate goal.
“If we could secure monthly donations of R5,000 from 20 companies, we would eliminate our financial deficit,” she said.
She said donations of wool, as well as food for the donkeys are also welcomed.
The centre now hopes to expand the programme.
