EAST Londoners brace yourselves for the first ever Africa Eastern Cape Hair and Beauty Week that’s around the corner.Estudio Glam, in partnership with Buffalo City Metro, is inviting the people of East London to be part of their celebration of Africa Month.The Africa Eastern Cape Hair and Beauty Week media launch was held at Buffalo Toyota in Beacon Bay recently.
The launch offered a preview of what people can expect at the three-day event taking place from May 25 to 28.The event is one of the biggest on the South African hair and beauty calendar, aimed at celebrating Africa Day, as well as showcasing both local and national hair and makeup artists.
Hair and beauty week is created to acknowledge the progress and contribution small African businesses such as salons make to the national economy and continent, while also reflecting upon the common challenges that Africans face.
“One of the highlighted aims of this event is to combat Afrophobia through celebrating diversity and embracing differences. “To create a new generation of Africans – one that is free of Afrophobia and to develop empathy through such public business events,” said one of the organisers and Buffalo Toyota East London new vehicle sales executive, Lwandiswa Ngebe.
In an effort to create unity, Buffalo Toyota has invited hairdressers and makeup artists from other African countries to be a major part of the celebration. The organisers believe all Africans have a responsibility to promote social cohesion, peaceful co-existence and good relations on this continent.
“Buffalo Toyota is doing this initiative to empower the community.“There is a lot of talent out there, in the hair and beauty industry to be specific but very little empowerment. “The hair and beauty week will be showcasing talent from different people, hair stylists, makeup artists and more. We would like to ask the community to support this great initiative,” Ngebe added.
Hair stylist and salon owner Ruth Kyagulanyi said she has been in the hair industry for four years. She struggled with registering her business and being involved with Estudi Galm has assisted her in many ways. However, she still faces the challenge of marketing her brand, as well as having to compete with people who do hair on the street and do not pay rent for their businesses.
Tickets for the Africa Eastern Cape Hair and Beauty week are available at CNA, Jet and Edgars stores for R200, for all three shows.