ONE of the great things about the internet is that it has levelled the playing field when it comes to competing with the leaders in your industry. This reason alone should convince you that you need a website!
Here are a few more:
1. Your customers expect it
They want a place where they can read up about who you are and what you do.
A website is the best place to provide customers with online content about your business – whether this be a weekly blog or updated product information.
If you don’t have a business website, today’s digital-savvy customers WILL look elsewhere, and you will lose valuable, potential customers.
2. Your competitors all have company websites
This shouldn’t intimidate you. Some large companies have websites that are not user-friendly, making potential customers leave their site very quickly.
If your website is professional, slick and user-friendly, it will appear that you are more on top of your game than your competitor, and it will generate business.
3. You’ll show up in Google search results
Consider this: most consumers perform online research before making a purchase.
If you don’t have a website for your business, the chances of showing up on the search engine results page are zero.
4. You’re always open for business
You may not work after hours, but some people only have the time to do their online searching and purchasing after hours.
Having a business website or e-commerce store means that you can be delivering information 24/7.
Your online presence supports marketing campaigns, customer service, client-relationship building, brand recognition, and almost every other element of the revenue stream.
5. Your website improves customer service
By including a FAQ page, adding articles or uploading newsletters to answer all your customers’ questions, you can always keep them up to date.
What better way to provide your customers with value-added service than by sharing information on your website?
It should now be clear that a website is imperative for your business – giving your business credibility and showing your customers you are professional and on the map.
Current Consulting has become East London’s trusted website developers for creative, innovative, professional and responsive websites.
Contact us about available packages on (043)726-3960 or visit www.currentconsulting.co.za to view our portfolio.