Black athletes highlighted
For the co-founders of Grit Sports, an interactive digital sports platform, it was important to shine a spotlight on sports – especially on black athletes.
Founded in 2015 through a passion and love for sports, Old Selbornian Phila Bitterhout and Old Queenian Mncedi Mabona began without funding or resources.
“We had to rely on ourselves to create the platform, develop content and establish and grow a following. Further to this, the high cost of data in South Africa remains a challenge when you want your content to be consumed by the masses,” Bitterhout said.
In canvassing the participation of grassroots sports within East London and King William’s Town, the platform aims to inspire the youth and SA at large through Grit Sports Original Films.
“We have one-on-one ground-breaking interviews with current or former sports stars who have overcome adversities in their careers. All one needs to do is subscribe to the channel,” he said.
Bitterhout describes the feedback so far as “overwhelming” with a number of mentions from sports media personalities such as Kass Naidoo, Robert Marawa and Bob Mabena.
“We covered the G-Sport Awards and since then, we’ve grabbed the attention of the national department of sports and recreation (Dsrac) to cover the SA Sports Awards.
“We also have the backing of the South African Sports Confederation and Olympic Committee (Sascoc),” he said.
Some of the content comes directly from sports entities that would like to expand their reach and Grit Sport plays a role in producing this content.
“The power of digital means that a lot of international companies notice our tweets or Facebook posts and then get in direct contact with us,” Bitterhout said.
Also in their plans is to create youth employment through their platform but this would require financial muscle.
“There’s plenty of opportunities within our company from TV production crews, journalists, IT specialists through to finance and legal,” said Bitterhout.
The ambitious duo’s objective is to grow this platform into Africa and beyond.
“We need fund and staff to achieve this as it can be very strenuous on us operating under a tight budget,” Bitterhout said.
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