Shoprite gives food gardens a chance

NEW GROWTH: Star Uplifting Centre in Dimbaza is taking part in the Shoprite Group Market Day on April 4 for the first time Picture: SUPPLIED

The Shoprite Group hosted their fourth Market Day in East London on Thursday April 4 at Checkers Nahoon on Old Transkei Road.

The Market Day forms part of a larger project aimed at combating hunger, by partnering with more than 70 small-scale food gardens around the country.

Shoprite Group has also partnered with non-profit organisation Food & Trees for Africa in order to provide training, gardening equipment and seedlings over an 18-month period.

This year, In 2019, Dimbaza-based Star Uplifting Centre will take be taking part for the first time, selling their produce to local residents. All proceeds of the day go to the centre.

“Market Day enables community food gardens to promote themselves to a broader customer base and sell their excess crops.

“It provides them with some much-needed extra income and also helps boost their independence which – in turn – leads to greater sustainability,” said Shoprite Group PR manager Abigail Calata said.

Food & Trees programme manager Robyn Hills said the market day provided food gardens with an important opportunity to improve their marketing and business skills.

“Some of them have commercial ambitions and this kind of exposure opens their minds to the great opportunities out there,” Hills said.

For more information, contact Calata at arcalata@shoprite.co.za.

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