Tape measures and all things fashion are upon us as the Buyel’ekhya Fashion Development workshop kicks off on Thursday and Friday at the Miriam Makeba Centre for Performing Arts in East London.
Industry designers Fred Eboka, of House of Eboka, and Palesa Mokubung, of Mantsho fashion label, will facilitate this fourth annual workshop, where more than over 100 aspiring fashion designers will learn imbibe from the designers.
From this workshop, 10 lucky designers will be chosen based on their creative portfolios and benefit from a 10-day mentorship programme with Mokubang at her Johannesburg-based studios from October 21 to November 1.
“Anytime there is an opportunity to impart knowledge to young designers, I jump at it because I know how challenging the industry is and having someone to hold your hand can make a whole lot of difference,” Mokubung said.
She added that the initiative should be considered by every province as it was is important for young designers to showcase their work as often as possible, to prepare them for the industry.
Eboka has accomplished had a notable 25-year career. with a distinct timeless artistry and African flair.
“I believe it is my ability to respond to the design solutions of my immediate environment and to create creating sound brand recognition with my international clientele.
“The foundation of my business philosophy is equally based on high value service and the in luxury brand we offer,” he said.
Eboka’s passion for design began at started at Temple University, after which he launched later launching his first studio at Chestnut Hill Philadelphia.
His clientele includes the former first lady of SA, Graca Machel, and the current first lady Dr Tshepo Motsepe, as well as Grammy Award nominees and high-profile clients.
The selected chosen 10 young designers will produce garments to be showcased at the fourth annual Buyel’ekhya Fashion Show, alongside Mokubung, Eboka, Laduma Ngxokolo (Maxhosa), Linda Sithole (Total Confusion) and Mzukisi Mbane (Imprint ZA).
The holistic purpose of the The showcase’s aim is to create a holistic platform to expose for exposure of emerging Eastern Cape designers through the power of association with renowned brands, while providing a developmental experience for them as well. as well as to complete a holistic developmental experience for them, providing critical experience.
Explaining the character of the programme, Buyel’ekhaya Pan African Festival founder Nomahlubi Mazwai said the festival ethos was about ethos of the festival is “going back to our roots”and a guiding principal for the curation of all aspects of the festival..
“Palesa Mokubung has achieved an enormous feat in partnering with retail giant H&M as the first African to do so and Fred Eboka has acquired essential wisdom in his 25-year career in the industry, establishing House of Eboka as a distinguished African Luxury brand recognised worldwide,” Mazwai said.
The fashion show will take place on December 13 at Hemingways Mall.