As record-breaking drought ravages the country, the Shoprite Group is stepping in to help alleviate affected communities in the Eastern and Northern Cape, alongside NGO Gift of the Givers.
Shoprite has made R50,000 available for a donation of animal feed to farmers whose livelihoods are being threatened by the drought.
In addition, contributions to their #ActForChangeFund will go towards the Gift of the Givers, who have come on board as Shoprite’s implementation partner.
They have also set up mobile soup kitchens in a number of drought-affected areas, which feed an average of 1,000 people per day.
Shoppers are encouraged to chip in by adding a donation of R5 or more to their grocery bill at Shoprite and Checkers stores.
“The difficulty our communities in the Eastern and Northern Cape are facing is unprecedented but it is in times like these that our innate spirit of ubuntu kicks in and we, as South Africans, reach out to help those in desperate need of assistance,” Shoprite CSI manager Lunga Schoeman said.
“Our communities are the bedrock of our business so we cannot idly stand by as the people in the drought-affected communities struggle to make ends meet.”
Gift of the Givers thanked Shoprite for their assistance and called on community members to do their part to help those in need.
“We need all the support we can get to assist these towns and farming communities timeously before the situation deteriorates and we’re looking at more than just animal deaths,” Gift of the Givers member Badr Kazi said.