Style guru boosts young talent

YOUNG and aspiring fashion designers are in for a treat as world-renowned designer Laduma Ngxokolo will be in town to equip them with knowledge to help them make it in the tough industry.

The Port Elizabeth-born designer said he wants young designers to think bigger than their products and circumstances.

FASHION GURU: Fashionistas have the chance to pick the brain of one of South Africa’s best known designers in Laduma Ngxokolo this weekend in East London Picture: DAILY DISPATCH FILE

The series of talks, that will go out to all major cities in South Africa, are a way for Ngxokolo to help students and entrepreneurs become masters of their craft; realising their dreams in design and fashion, while also serving their community.

“Social entrepreneurship is the most meaningful form of business. It gives the businessman the opportunity to uplift and create pride within his community,” he said.

Ngxokolo is a knitwear designer and innovator of the Xhosa-inspired fashion house MaXhosa by Laduma. The designer who is from an underprivileged background and, having to start his career with limited access to resources, has had his work exhibited at the Cooper Hewitt, Smithsonian Design Museum in New York City.

His mostly knitwear designs have also been featured in fashion magazines around the world.

Now that he has unlocked business barriers – both locally and internationally – and gained experience in the global design industry, he wants to share all he has learned with talented, ambitious young designers and entrepreneurs from similar backgrounds. As this is the case, there are certain criteria that potential attendees must meet to be selected by Ngxokolo and his team.

Attendees must:

  • Have an existing brand/business or credible idea;
  • Show passion and understanding of their specialist field; and
  • Be a struggling entrepreneur or at least facing business growth challenges cause by limited access to resources.

Those who wish to attend the talks can visit and follow the instructions. The talks will be held at Oh! Brigado on July 29.



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