AT LEAST 150 people got together at the East London beachfront and Esplanade last week for the annual International Coastal Clean-up.
The project was established in 1989 by the Ocean Conservancy, a non-profit organisation based in the United States, with the aim to clean up beaches and help protect marine life.
The initiative soon spread and today the International Coastal Clean-up takes place around the world on the third Saturday of September each year.
Last week’s campaign was initiated by Coca- Cola Beverages South Africa (CCBSA).
Hundreds of bags of litter were collected during the clean up along East London’s beaches.All the recyclable material from the collection was then donated to a recycling buy-back centre.
However, the reasons for beach clean-ups are not just about keeping beaches beautiful, they are also about saving the planet’s oceans.
“We are trying to take care of our environment and clean our beaches,” CCBSA Eastern and Western Cape CSI specialist Buseka Adonis said.
“We also have schools joining us here today, which are part of our schools recycling programme.
“The programme aims to create a generation of South Africans committed to ensure that discarded waste does not end up as litter in the oceans or waste in a nearby landfill site,” Adonis said.
Through the programme, pupils are also encouraged to reduce and recycle litter in order to create cleaner communities.