A new sense of purpose and direction is what Berita is all about as she launches her country-wide Yours Tour around the country to showcase her in support of her latest album of the same name.
The album launched in August and has so far received good airplay.
It is currently at currently sits at 18th place on Radio Monitor’s Radio Audience Measurement Survey (Rams) chart.
“This is different from previous albums Ndicel’ ikiss and Thandolwethu.
“With Yours, I did the beat and gradually started to add things to it and it eventually came together,” she said.
Berita was the ambassador for the recent Moshito Music Conference and Exhibition in Gauteng, which is aimed at musicians, artists managers and publishers.
“Together with the legendary PJ Powers, we were ambassadors to spread the message and vision of the conference.
“It also showed me that I am making strides in the music business.
“I am inspired by the late Hugh Masekela and Oliver Mtukudzi who made music for decades,” she said.
In a previous article (“Berita launches new single with EL fans”, February 21), Berita said she was in East London to present her single Ndicel’ ikss.
The song peaked at 21st place on the Rams chart.
“The feedback has been amazing and the song will soon be in the international arena after being incorporated into a Netflix film.
“This has been about growth and experimenting while doing something I love.
“I am grateful to wake up every day and staying true to myself,” she said.
Berita is no hurry to make another album as she focuses on building her record label, Assali Music, as well as songwriting for others as well as herself.
“There have been lots of challenges, but I see opportunity in every one of them.
“I’m also learning about running my business, training people and I also have employed people in the business.
“I will also be part of the truTalent Search,” she said.
Berita is planning on developing at least two young female artists to “shake up the industry” as she invests her experience into the label over the next two years.
Speaking briefly about her love life, she finds herself getting all the support she needs to flourish.
“I am being taken care of [by my boyfriend] and he is very good for me, and creates an environment for me to work well.
“Although I am not mentioning any names, he makes me very happy,” she said.
Upcoming gigs for the songstress include the first annual Legends Heritage Festival at the Buffalo Park Cricket Stadium B-field and the annual Chris Hani Jazz Festival in Komani, on Saturday September 28.
“It is not who you become, but what you become. I have been in the industry for seven years now and I like who I am becoming,” she said.