With dating apps like Tinder and Bumble shaping modern romance, the search for love has become both simpler and more challenging. While online platforms promise quick connections, many singles still long for a more personal touch when it comes to meeting their perfect match.
That’s where Date Rite, a local matchmaking service in East London owned and run by hairdresser Rhonda Dettmann, comes in.
Date Rite blends old-fashioned matchmaking with modern relationship insights. With more than 45 years in the hairdressing industry, Dettmann has spent decades engaging with clients, listening to their life stories, and understanding what people seek in a partner. Her journey into matchmaking began 30 years ago, and despite a brief hiatus due to the Covid-19 pandemic, she found herself drawn back into the world of romance.
“I’ve been doing this for years because I believe in love and real connections. Unlike dating apps, where people can misrepresent themselves, I personally interview each client to ensure they are serious about finding a partner,” Dettmann said.
The process is simple yet thorough. Prospective clients fill out a questionnaire and have a one-on-one interview before being matched with potential partners. A six-month membership fee of R700 grants access to the service, and to ensure authenticity, members must meet face-to-face before any introductions are made.
Unlike online dating, where swiping and ghosting have become the norm, Date Rite focuses on meaningful connections by emphasising personal interaction.
“Sometimes people’s expectations are too high, especially men looking for young and attractive partners. I try to explain that love isn’t just about appearances — it’s about what’s inside,” she said.
The rise of dating apps has transformed the way people meet, but it has also introduced new challenges. Many users experience burnout from endless scrolling, deception from fake profiles, and the lack of authenticity. Research shows that while dating apps increase accessibility, they do not always lead to long-term relationships. This is where traditional matchmaking services, like Date Rite, offer an alternative.
“At Date Rite, I take the time to understand what people truly want in a partner. It’s not just about finding someone, it’s about finding the right someone,” she said.
With the support of her husband, Date Rite has evolved from paper files to a more structured system, and Dettmann hopes to expand the service by hosting singles’ events.
For those looking for love, who would like to make use of Date Right’s services, contact Dettmann on 079-085-7528.
