East London-based record label Vovee Music Productions hosted their Living the Dream talent search at Ntabankulu in Alfred Nzo District Municipality last week.
The competition, hosted in collaboration with the local municipality, saw many talented individuals compete for the grand prize of R30,000 in cash.
In the end, poet Avela Meki emerged in the top spot with hip-hop artist Manda Jx taking second and artist Mbasa Mteki in third.
“What we have witnessed here today is nothing but assurance that investing in our girl child is not a waste,” said Ntabankulu mayor Priscilla Tsileng Sobuthongo.
“As a municipality, we value and cherish the talents that our young people possess and we will continue funding this programme so that your dreams of being famous artists and crafters can one day be a step closer to being a reality.”
Vovee Music head Vovee Batala said he was satisfied with how the competition had turned out and was proud of how the community had rallied behind the participants.
“Vovee Music believes that in order for any artist to survive in the industry, they need the community behind them. In most instances, we focus only on the winner and forget about the other two runners up. Even when we talk about the winner, we do not consider that an artist has the potential to create employment opportunities for a photographer, social media manager, hair and make-up, the list is endless.”
Meki said that she was excited about her win.
“I want to thank my mom for her unwavering support and words of encouragement throughout this competition,” she said.